PREVIOUS WORK
CONCEPT DEVELOPMENT & EXECUTIONS
LAUNCH EVENT NIKE X SOLEBOX
JULY 2019
Nike and Solebox asked us to create a concept and activation around the launch of the NIKE zoom x Vista Grind. A sneaker with a 100% repurposed insole. We created this beautiful set up to celebrate Nike Zoom x Vista grind with a select group of protagonists. Exploring the meaning of 'a lighter footprint'
Concept & Development: Brand Folk
Event styling & Production: Brand Folk
Comms & PR : Brand Folk
GLAMOUR MAGAZINE FOR FILA
JULY 2019
We produced this fun item for FILA V94M. A sneaker born in the 90's. To celebrate it's birth year we invited these 4 successful nineties babies to talk Game Boys, Spice Girls and Dad- sneakers.
Photographer: Wayta Patmo
Styling: Thomas Vermeer
Concept and production: Brand Folk
FILA DSTR97 GREEN LAUNCH
MARCH 2019
For this 4th and final launch of the DSTR97 family, we created a grand finale. Showing all 4 episodes of the Girl On Kicks created content to a selected audience in yet another automotive inspired setting. Taking it back to the days of slow entertainment and fast cars.
Concept & Development: Brand Folk
Event styling & Production: Brand Folk
Comms & PR : Brand Folk
POP UP NIKE ATMOS X SOLEBOX
APRIL 2019
Solebox and Nike invited us to create a concept around the launch of the Air Max Atmos. We created the Solebox guesthouse concept, a traveling guesthouse that hosts the world most inspiring guests. This first edition we welcomed Atmos owner Koji to Amsterdam. The guesthouse served as a multi purpose space with a variety of retail, workshops, food and music.
Concept & Development: Brand Folk
Event styling & Production: Brand Folk
Comms & PR : Brand Folk
LAUNCH EVENT FILA DSTR97
FEBRUARY 2019
In line with the overall campaign, inspired by FILA's racing heritage we launched the FILA DSTR97 from a local garage. Brand Folk joined forces with PR agency PUBLIC_ to create a successful launch event and premium seeding experience.
Concept & Development: Brand Folk
Event styling & Production: Brand Folk
Comms & PR : Eva Peeters
FILA DSTR97 LAUNCH - AMSTERDAM
FEBRUARY 2019
Concept development and execution around the launch of the new FILA DSTR97 in Amsterdam.
This amazing content was produced by Girl on Kicks as part of the local campaign.
Concept & Development: Brand Folk
Styling & Production: Girl on Kicks
NEW CONCEPT STORE
LIFE OF PIE AMSTERDAM
DECEMBER 2018
Conceptual space and campaign design (and execution) of this one of a kind cake shop in Amsterdam.
International allure and fresh new view on the world of pastries in the city.
Amazing example of co- creation with the account.
LAUNCH OF THE NIKE TECH PACK COLLECTION
SEPTEMBER 2017
One of the amazing project executed in my time as Nike Sportswear brand manager. In collaboration with local agency GOWTU we created the concept of the Tech Pack Room. A hyper exclusive seeding room where a selection of local hero's were invited to a personal styling experience with Jean Paul Paula. Heroing the new Nike Tech Fleece products.
Production & concept: Gowtu
Photography: Dennis Branko
Video: Daan van Citters
Styling: Jean Paul Paula
Styling: Clyde Semmoh
SNS X NIKE 15 YEARS FRIENDSHIP
MARCH 2016
To celebrate the 15 years of friendship between Nike Sportswear and SNS Stockholm we celebrated with a block party - Sweden style. We turned one of the oldest clubs in the city into a New York back yard.