NIKE - Brand Strategy and concepting

In celebration of Air Max Day 2016 we joined forces with talented Dutch sneaker blogger 'Girl on Kicks'. Creating a month long take over of het blog under the name of 'Girl on Air'. Sanne produced amazing content in collaboration with a network of Dutch creatives; thus activating the Amsterdam sneaker community and spreading the Air Max love in a most authentic way through her own channels.

Creative: Sanne Poeze

Brand manager Nike: Laura